One service. Everything included. Three commitment options — all with a price-lock guarantee.
Cancel with 30 days' notice
Perfect for trying the service or short-term goals
Get Started~£34/mo · Rate locked for 6 months
Best for athletes with a season or competition cycle to prepare for
Get Started~£33/mo · Maximum price protection
Best for athletes committed to long-term development
Get StartedPrice lock guarantee: Prices will increase as the client base grows. The 6 and 12-month memberships lock you in at the current rate for the full duration — even if prices rise for new clients. Your rate is protected.
Yes — you can upgrade to a longer commitment at your current rate at any time. If you start on a 1-month and want to switch to 6 or 12 months, just get in touch and it'll be sorted.
Life happens. Get in touch and we'll work something out. Alan understands the reality of balancing sport, study, and life — it's built into the whole approach.
Yes — you'll need access to a gym with free weights (barbell, dumbbells, rack). If your gym has limited equipment, let Alan know in the intake form and the programme will be built around what you have.
No — the programming is tailored to whatever sport you play, team or individual. Whether it's rugby or rowing, basketball or boxing, the programme is built around the specific demands of your discipline.
Alan is a qualified Strength & Conditioning coach with a Master's degree from Loughborough University. Your programme is built around the specific physical demands of your sport using evidence-based methods — not generic fitness templates. S&C coaching is about athletic performance for sport, not general fitness.
Programmes are delivered via TrainHeroic — a dedicated coaching and workout delivery app. You'll receive a link to set up your free account after signing up. Works on iOS and Android.
Memberships are non-refundable once started, except in cases of injury (with medical evidence) where a pro-rata credit may be offered at the coach's discretion. 1-month memberships can be cancelled with 30 days' notice. 6 and 12-month memberships are committed for the full term.