The Process

Services &
How It Works

Everything you get with Atkins Performance — and exactly how the coaching process works from sign-up to your first session.

The Process

How It Works

Simple to start. From sign-up to first session in under 24 hours.

Step 01

Sign Up & Intake Form

Fill in the sign-up form with your sport, schedule, goals, training background, and injury history.

Step 02

Alan Reviews Your Profile

Your details are reviewed within 24 hours — sport demands, competition schedule, training age, physical profile.

Step 03

First Programme via TrainHeroic

Your first week's programme lands in TrainHeroic. Every exercise has instructions, sets, reps, and load targets.

Step 04

Train & Get Feedback

Complete your sessions and message Alan on WhatsApp with questions, form clips, or updates. One reply per day guaranteed.

Step 05

New Programme Each Week

Every week, a fresh programme adapts to your previous sessions, upcoming fixtures, and progress.

Everything Included

What's in Every
Membership

No tiers. No add-ons. Every membership includes everything.

Fully Individualised Programming

Built around your sport, your schedule, and your physical profile — not a template.

Weekly Programme Delivery

Adjusted every week via TrainHeroic — adapting to your schedule, results, and competition calendar.

Daily WhatsApp Support

One guaranteed reply per day for questions, form checks, schedule changes — anything you need.

Evidence-Based Methods

Programming grounded in sports science. Written by an MSc-qualified S&C coach, not internet fitness content.

Sport-Specific Periodisation

Training built around your actual season — peaking when competition demands it most.

Ongoing Progress Tracking

Training data logged in TrainHeroic. Alan uses this to track progress and adjust loading week to week.

Ideal Athlete

Who Is This For?

University Athletes

You play BUCS sport and want to outperform your competition. Packed schedules, limited recovery time — programmed around all of it.

Club Team Sport Players

Rugby, football, basketball, volleyball — you want proper S&C, not just gym workouts. Training that understands the demands of your sport.

Injury Return & Reconditioning

Coming back from injury and need structured, safe reconditioning that respects your timeline and gets you back to full capacity.

Start Your First Week for £37

Sign up, complete the intake form, and get your first programme within 24 hours.

Sign Up Now View Pricing