MSc Loughborough University
100% Individualised programming
7 Sports & counting

Train Like
an Athlete.
Programmed
Like a Pro.

Sport-specific strength & conditioning coaching built around your sport, your schedule, and your goals.

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MSc
Loughborough University
7+
Sports programmed for
52
Weeks/year of coaching
1:1
Fully personalised
The Service

What You Get

Evidence-based, sport-specific coaching delivered remotely. No templates — every programme is built around you from scratch.

01

Sport-Specific Programming

Your programme is built around the physical demands of your sport — not a copy-paste template. Every set and rep has a purpose tied to your on-field performance.

02

Weekly Plans via TrainHeroic

Programmes written and delivered every week — adapting to your competition dates, schedule changes, fatigue, and progress in real time.

03

Daily WhatsApp Support

One guaranteed reply per day for form checks, questions, schedule updates, and anything else. Real support from a real coach — not automated.

Alan Atkins coaching in the gym
The Coach

Alan Atkins

MSc Strength & Conditioning — Loughborough University. Multi-sport athlete. Built this because he couldn't find the coaching he wanted as a student athlete.

MSc S&C, Loughborough University (graduating Sept 2026)
Volleyball & basketball player and coach
Football, rugby, boxing, sprinting background
Hundreds of hours of independent performance research
Who This Is For

Built for Athletes
Who Take Their Sport Seriously

If you're training hard but without a plan built for your sport, this is for you.

University athletes (BUCS & beyond)
Club-level team sport players
Semi-professional athletes
Individual sport athletes
Athletes returning from injury
Anyone done with generic programmes
Results

What Athletes Say

I trained on my own for over a year before joining Alan's program, with goals of improving my volleyball performance, core strength, and overall functional fitness. Progression was slow at best, I plateaued on most lifts and saw no improvement in my vertical jump. After just three months on Alan's program, everything changed. My lifts improved across the board, my vertical increased, and I even achieved my first unassisted pull-up. These gains translated directly into volleyball, my serve and hitting speed improved, and my coaches started playing me as an outside during training as my ability at the net improved. The biggest difference was how tailored the program was. Alan took the time to understand my goals, current ability, habits, and available facilities, and regularly adjusted the plan based on what worked for me. He also supported me with my diet, setting realistic protein targets and suggesting supplements that fit my situation. Throughout the process, he explained the reasoning behind everything, which made me more confident and consistent. I cannot recommend Alan enough.

Kyle
Volleyball
Pricing

Simple Pricing.
No Hidden Fees.

One service, everything included. Three ways to commit — all with a price-lock guarantee.

1-Month
£ 37 /mo

Cancel with 30 days' notice

Individualised sport-specific programme
Weekly delivery via TrainHeroic
Daily WhatsApp support
MSc-qualified coaching

Perfect for trying the service

Get Started
12-Month
£ 400 total

~£33/mo · Maximum price protection

Everything in 1-Month
10% saving vs monthly
Rate stays even as prices rise
Two-season annual plan

Best for long-term athletic development

Get Started

Ready to Take Your
Training to the Next Level?

Get a fully individualised, sport-specific programme delivered to your phone every week. First programme within 24 hours of signing up.

Sign Up Now