Sport-specific strength & conditioning coaching built around your sport, your schedule, and your goals.
Evidence-based, sport-specific coaching delivered remotely. No templates — every programme is built around you from scratch.
Your programme is built around the physical demands of your sport — not a copy-paste template. Every set and rep has a purpose tied to your on-field performance.
Programmes written and delivered every week — adapting to your competition dates, schedule changes, fatigue, and progress in real time.
One guaranteed reply per day for form checks, questions, schedule updates, and anything else. Real support from a real coach — not automated.
I trained on my own for over a year before joining Alan's program, with goals of improving my volleyball performance, core strength, and overall functional fitness. Progression was slow at best, I plateaued on most lifts and saw no improvement in my vertical jump. After just three months on Alan's program, everything changed. My lifts improved across the board, my vertical increased, and I even achieved my first unassisted pull-up. These gains translated directly into volleyball, my serve and hitting speed improved, and my coaches started playing me as an outside during training as my ability at the net improved. The biggest difference was how tailored the program was. Alan took the time to understand my goals, current ability, habits, and available facilities, and regularly adjusted the plan based on what worked for me. He also supported me with my diet, setting realistic protein targets and suggesting supplements that fit my situation. Throughout the process, he explained the reasoning behind everything, which made me more confident and consistent. I cannot recommend Alan enough.
After some time using Atkins Performance for my gym programmes, I can honestly say the service is top tier. From taking my lifestyle and goals into account to creating plans that fit alongside my schedule, Alan went above and beyond for me. He was always available for any questions I had, explained the different blocks thoroughly and why we were doing what we were doing. Thoroughly recommend for anyone on the fence.
MSc Strength & Conditioning — Loughborough University. Multi-sport athlete. Built this because he couldn't find the coaching he wanted as a student athlete.
If you're training hard but without a plan built for your sport, this is for you.
One service, everything included. Three ways to commit — all with a price-lock guarantee.
Cancel with 30 days' notice
Perfect for trying the service
Get Started~£34/mo · Rate locked for 6 months
Best for athletes with a season to prepare for
Get Started~£33/mo · Maximum price protection
Best for long-term athletic development
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